http://www.marcelojesus.com MARCELO::JESUS Sun, 06 May 2012 01:25:05 +0000 http://www.marcelojesus.com en http://www.marcelojesus.com/DESOBVIALIZE http://www.marcelojesus.com/following/marcelojesus.com/DESOBVIALIZE Sun, 06 May 2012 01:25:05 +0000 MARCELO::JESUS 1344033 Brastemp is a Whirpool brand that makes electronic appliances for kitchen. Their products use to be not obvious. Based on it they wanted to develop a campaign to show their different way to think. The solution was to create a concept based in a new word, "desobvialize". The result was very good to the brand. Now, there are more than 9.000 results on Google for this word, the hash tag #desobvialize has been used by the users every day, the brand started a good relationship in social networks and changed its way to do advertising. ________________________________________________________________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize1_800.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize1_o.jpg" data-mid="6529428" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize2_800.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize2_o.jpg" data-mid="6529431" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize8_800.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize8_o.jpg" data-mid="6530638" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize5_800.jpg" width="800" height="1196" width_o="800" height_o="1196" src_o="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize5_o.jpg" data-mid="6529453" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize6_800.jpg" width="800" height="1132" width_o="1000" height_o="1416" src_o="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize6_o.jpg" data-mid="6529465" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize4_800.jpg" width="800" height="568" width_o="800" height_o="568" src_o="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize4_o.jpg" data-mid="6529444" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize3_800.jpg" width="800" height="939" width_o="800" height_o="939" src_o="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize3_o.jpg" data-mid="6529439" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize7_800.jpg" width="800" height="1393" width_o="1000" height_o="1742" src_o="http://payload.cargocollective.com/1/0/28052/1344033/desobvialize7_o.jpg" data-mid="6529469" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ DM9DDB - BRASTEMP Creative Directors: Moacyr Netto, Pedro Gravena, Sergio Valente, Rodrigo Almeida and Renata Flório Copywriters: Moacyr Netto Art Directors: Marcelo Mariano “Jesus” and Pedro Gravena Art Assistant: Marcelo Fernandes Social strategy: Bruno Tozzini Video Director: Raquel Falkenbach Video Concept Art: Raquel Falkenbach Video Motion Design: RMax Studio Video Sound Design: Zeeg2 Illustrations: Ana Paula Malandrini and Marcelo Mariano "Jesus" ________________________________________________________________________________________________________________________________________________ http://www.marcelojesus.com/BOHEMIA-HARMONIZER-I-PROPOSAL http://www.marcelojesus.com/following/marcelojesus.com/BOHEMIA-HARMONIZER-I-PROPOSAL Sun, 06 May 2012 01:24:48 +0000 MARCELO::JESUS 962099 Bohemia is the first and one of the best Brazilian premium beers. The beer its so good that sometimes is treated like a gift, a precious or something very special. Based in this fact the idea was to develop the first tool to show the best choices (foods, books, songs, friends and places) to harmonize with one of the Bohemia's beers. The user could choose between "a kind of beer", "a kind of dish" or "an special moment". The app, integrated with social networks and a big database, would give to the user all the choices necessary to enjoy the beer. ________________________________________________________________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_01_800.jpg" width="800" height="624" width_o="800" height_o="624" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_01_o.jpg" data-mid="4618329" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_02_800.jpg" width="800" height="624" width_o="800" height_o="624" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_02_o.jpg" data-mid="4618331" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_03_800.jpg" width="800" height="624" width_o="800" height_o="624" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_03_o.jpg" data-mid="4618333" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_04_800.jpg" width="800" height="624" width_o="800" height_o="624" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_04_o.jpg" data-mid="4618335" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_05_800.jpg" width="800" height="1415" width_o="800" height_o="1415" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_05_o.jpg" data-mid="4618339" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_06_800.jpg" width="800" height="570" width_o="800" height_o="570" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_06_o.jpg" data-mid="4618341" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_07_800.jpg" width="800" height="570" width_o="800" height_o="570" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_07_o.jpg" data-mid="4618344" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_08_800.jpg" width="800" height="570" width_o="800" height_o="570" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_08_o.jpg" data-mid="4618346" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_09_800.jpg" width="800" height="570" width_o="800" height_o="570" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_09_o.jpg" data-mid="4618352" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/962099/bohemia_10_800.jpg" width="800" height="570" width_o="800" height_o="570" src_o="http://payload.cargocollective.com/1/0/28052/962099/bohemia_10_o.jpg" data-mid="4618358" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ DM9DDB - BOHEMIA Creative Directors: Cassiano Saldanha, Guilherme Jahara and Marcelo Reis Art Directors: Marcelo Mariano “Jesus” Designer: Marcelo Mariano "Jesus" and Thiago Barbieri ________________________________________________________________________________________________________________________________________________ http://www.marcelojesus.com/MASTERS-OF-STYLE http://www.marcelojesus.com/following/marcelojesus.com/MASTERS-OF-STYLE Sat, 24 Mar 2012 16:07:58 +0000 MARCELO::JESUS 3025136 It was the digital part of a global campaign created by BBDO/NY to launch the Gillette Styler, an specific tool with razor, trimmer and edger at the same tool. The idea was associate this product with style and create a whole stylish environment around it. The solution was invite three recognized global celebrities to be the spoke person, André 3000, Adrien Brody and Gael Garcia. We created celebrity content videos on YouTube, banners, product page and a special tool to teach guys how to reach 18 different facial hair styles, the Library of Style. ________________________________________________________________________________________________________________________________________________ CELEBRITIES CONTENT <img src="http://payload36.cargocollective.com/1/0/28052/3025136/andre3000_master_800.jpg" width="800" height="318" width_o="950" height_o="378" src_o="http://payload36.cargocollective.com/1/0/28052/3025136/andre3000_master_o.jpg" data-mid="15497321" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/0/28052/3025136/adrien_master_800.jpg" width="800" height="318" width_o="950" height_o="378" src_o="http://payload36.cargocollective.com/1/0/28052/3025136/adrien_master_o.jpg" data-mid="15497317" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/0/28052/3025136/gael_master_800.jpg" width="800" height="318" width_o="950" height_o="378" src_o="http://payload36.cargocollective.com/1/0/28052/3025136/gael_master_o.jpg" data-mid="15497336" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ LIBRARY OF STYLES <img src="http://payload36.cargocollective.com/1/0/28052/3025136/libraryofstyles02_800.jpg" width="800" height="454" width_o="948" height_o="538" src_o="http://payload36.cargocollective.com/1/0/28052/3025136/libraryofstyles02_o.jpg" data-mid="15424649" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/0/28052/3025136/library_master_800.png" width="800" height="1902" width_o="800" height_o="1902" src_o="http://payload36.cargocollective.com/1/0/28052/3025136/library_master_o.png" data-mid="15500715" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/0/28052/3025136/libraryofstyles03_800.jpg" width="800" height="454" width_o="948" height_o="538" src_o="http://payload36.cargocollective.com/1/0/28052/3025136/libraryofstyles03_o.jpg" data-mid="15424653" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ BANNERS <img src="http://payload36.cargocollective.com/1/0/28052/3025136/bigbox_expandable_800.png" width="800" height="675" width_o="800" height_o="675" src_o="http://payload36.cargocollective.com/1/0/28052/3025136/bigbox_expandable_o.png" data-mid="15498189" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/0/28052/3025136/bigbox_celebrity_andre_800.png" width="800" height="166" width_o="800" height_o="166" src_o="http://payload36.cargocollective.com/1/0/28052/3025136/bigbox_celebrity_andre_o.png" data-mid="15498674" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ PROXIMITY/BBDO - GILLETTE VP Creative Director: John Gagné Associate Creative Director: Josh Stein Art Director: Marcelo Jesus Copywriter: Lins Ricon ________________________________________________________________________________________________________________________________________________ http://www.marcelojesus.com/NATURAL-SELECTION http://www.marcelojesus.com/following/marcelojesus.com/NATURAL-SELECTION Sat, 30 Apr 2011 20:32:19 +0000 MARCELO::JESUS 1378166 Nowadays there is a big problem in the world that doesn't have so much space in the massive media, the illegal traffic of wild animals. In order to invite the people to think about this crisis in the nature, we used another very popular crisis. In the middle of the world economical crisis, we published different job opportunities in the newspapers and Facebook. We offered vacancies to work like a jaguar, blue macaw and pink boto. The salary was the exactly value of these animals in the black market. For our surprise there were a lot of candidates with different intentions. All these responses were published in a website where the user could listen to, share and learn about the specific animal. ________________________________________________________________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/0/28052/1378166/wwf1_800.jpg" width="800" height="424" width_o="800" height_o="424" src_o="http://payload.cargocollective.com/1/0/28052/1378166/wwf1_o.jpg" data-mid="6702951" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1378166/wwf2_800.jpg" width="800" height="460" width_o="800" height_o="460" src_o="http://payload.cargocollective.com/1/0/28052/1378166/wwf2_o.jpg" data-mid="6702952" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1378166/wwf3_800.jpg" width="800" height="424" width_o="800" height_o="424" src_o="http://payload.cargocollective.com/1/0/28052/1378166/wwf3_o.jpg" data-mid="6702953" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/1378166/wwf4_800.jpg" width="800" height="424" width_o="800" height_o="424" src_o="http://payload.cargocollective.com/1/0/28052/1378166/wwf4_o.jpg" data-mid="6702954" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ DM9DDB - WWF Creative Directors: Moacyr Netto, Pedro Gravena, Sergio Valente, Rodolfo Sampaio and Julio Andery. Copywriters: Moacyr Netto and Daniel Xavier. Art Directors: Marcelo Mariano “Jesus”, Pedro Gravena, Daniel Bottas, Andre Amaral and Jose Rezek. Programmer: Thalles Freitas. ________________________________________________________________________________________________________________________________________________ http://www.marcelojesus.com/COIN http://www.marcelojesus.com/following/marcelojesus.com/COIN Wed, 16 Mar 2011 01:50:59 +0000 MARCELO::JESUS 1177376 The briefing was to develop a banner to Tap Project creating awareness about the water problem in Africa. The goal of this project is to help African children providing clean water for them. Based on this fact the project aimed to raise the donations in restaurants encouraging people to donate their coins. It was a great challenge. We had to create and produce this banner in less than one day. ________________________________________________________________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/0/28052/1177376/young_01_800.jpg" width="800" height="219" width_o="800" height_o="219" src_o="http://payload.cargocollective.com/1/0/28052/1177376/young_01_o.jpg" data-mid="5673572" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ AWARDS: Gold : Young Lions Competition - Cannes 2008 ________________________________________________________________________________________________________________________________________________ TAP PROJECT Copywriter: Marcelo Mariano "Jesus" and Fabiano Queiroz "Tatu" Art Director: Marcelo Mariano "Jesus" and Fabiano Queiroz "Tatu" Programmer: Marcelo Mariano "Jesus" and Fabiano Queiroz "Tatu" ________________________________________________________________________________________________________________________________________________ http://www.marcelojesus.com/DOWNLOADS-RACE http://www.marcelojesus.com/following/marcelojesus.com/DOWNLOADS-RACE Thu, 20 Jan 2011 15:49:31 +0000 MARCELO::JESUS 959555 The most part of people don't realize exactly the difference among broadband connections. To launch the Speedy Extreme (30 Mbps) and to prove it's the faster broadband connection in Brazil we created a online game. In the game the users can put their connection to the test against other people. It's simple. It's just choose a horse and join to the match. Automatically each user start to download the same 30 MB file and the first one to finish is the winner. ________________________________________________________________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/0/28052/959555/corrida_01A_800.jpg" width="800" height="564" width_o="800" height_o="564" src_o="http://payload.cargocollective.com/1/0/28052/959555/corrida_01A_o.jpg" data-mid="5336428" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/959555/corrida_02A_800.jpg" width="800" height="480" width_o="800" height_o="480" src_o="http://payload.cargocollective.com/1/0/28052/959555/corrida_02A_o.jpg" data-mid="5336431" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/959555/corrida_03A_800.jpg" width="800" height="480" width_o="800" height_o="480" src_o="http://payload.cargocollective.com/1/0/28052/959555/corrida_03A_o.jpg" data-mid="5336434" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/959555/corrida_04A_800.jpg" width="800" height="480" width_o="800" height_o="480" src_o="http://payload.cargocollective.com/1/0/28052/959555/corrida_04A_o.jpg" data-mid="5336436" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/959555/corrida_05A_800.jpg" width="800" height="480" width_o="800" height_o="480" src_o="http://payload.cargocollective.com/1/0/28052/959555/corrida_05A_o.jpg" data-mid="5336439" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/959555/corrida_06A_800.jpg" width="800" height="480" width_o="800" height_o="480" src_o="http://payload.cargocollective.com/1/0/28052/959555/corrida_06A_o.jpg" data-mid="5336441" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/959555/corrida_07A_800.jpg" width="800" height="480" width_o="800" height_o="480" src_o="http://payload.cargocollective.com/1/0/28052/959555/corrida_07A_o.jpg" data-mid="5336444" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/959555/corrida_08A_800.jpg" width="800" height="480" width_o="800" height_o="480" src_o="http://payload.cargocollective.com/1/0/28052/959555/corrida_08A_o.jpg" data-mid="5336448" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/959555/corrida_09A_800.jpg" width="800" height="507" width_o="800" height_o="507" src_o="http://payload.cargocollective.com/1/0/28052/959555/corrida_09A_o.jpg" data-mid="5336453" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ DM9DDB - TELEFÔNICA Creative Directors: Moacyr Netto, Pedro Gravena, Sergio Valente, Rodolfo Sampaio and Julio Andery. Copywriters: Moacyr Netto and Daniel Xavier. Art Directors: Marcelo Mariano “Jesus”, Pedro Gravena, Daniel Bottas, Leo Ehrlich and Andre Amaral. Programmer: UmStudio ________________________________________________________________________________________________________________________________________________ http://www.marcelojesus.com/PHRASES http://www.marcelojesus.com/following/marcelojesus.com/PHRASES Thu, 20 Jan 2011 15:49:27 +0000 MARCELO::JESUS 959564 Nowadays it's very common the people copy some kind of content in internet to take advantage in some situation. Usually they don't know the origin of this information. Based on it, we created an on line campaign for Época Magazine. Each banner had an opinion about a controversy subject like labor laws and abortion. The user was invited to copy the text and paste into notepad. When the text was pasted another sentence was displayed. " Copying an opinion is easy. Forming your own is a different story. Read Época. The magazine for people with opinion." ________________________________________________________________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/0/28052/959564/phrases_05_800.jpg" width="800" height="222" width_o="800" height_o="222" src_o="http://payload.cargocollective.com/1/0/28052/959564/phrases_05_o.jpg" data-mid="5567063" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/959564/phrases_06_800.jpg" width="800" height="506" width_o="800" height_o="506" src_o="http://payload.cargocollective.com/1/0/28052/959564/phrases_06_o.jpg" data-mid="5567077" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ AWARDS: Silver : Cannes Lions 2008 / Gold : São Paulo Creative Annual 2008 / Finalist: London International Awards 2008 ________________________________________________________________________________________________________________________________________________ JWT - ÉPOCA MAGAZINE Creative Director: Fábio Brandão, Theo Rocha and Ricardo Chester Copywriter: Lins Ricon and Jones Krahl Art Director: Marcelo Mariano “Jesus” and Vicente Silva Programmer: Silvio Paganini and Raphael Strada ________________________________________________________________________________________________________________________________________________ http://www.marcelojesus.com/RUN-BLOWFISH-PEOPLE-RUN http://www.marcelojesus.com/following/marcelojesus.com/RUN-BLOWFISH-PEOPLE-RUN Thu, 02 Dec 2010 03:49:48 +0000 MARCELO::JESUS 825868 Skol 360º is a very light beer that doesn't stuff you. "Run Blowfish People Run" is an on line game created for the launch campaign of Skol 360º. The goal is to chase the waiter to get Skol 360º. During the game he must get foods (sausage, meat, chicken) to score and try to avoid the regular beers. If the character get one of this regular beer he turns himself in a blowfish people. But if he catches the waiter, he gets SKOL 360º and goes to the next level. ________________________________________________________________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/0/28052/825868/skol_01_800.jpg" width="800" height="824" width_o="800" height_o="824" src_o="http://payload.cargocollective.com/1/0/28052/825868/skol_01_o.jpg" data-mid="3929676" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/825868/skol_06_800.jpg" width="800" height="824" width_o="800" height_o="824" src_o="http://payload.cargocollective.com/1/0/28052/825868/skol_06_o.jpg" data-mid="3929768" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/825868/skol_02_800.jpg" width="800" height="824" width_o="800" height_o="824" src_o="http://payload.cargocollective.com/1/0/28052/825868/skol_02_o.jpg" data-mid="3929685" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/825868/skol_03_800.jpg" width="800" height="847" width_o="800" height_o="847" src_o="http://payload.cargocollective.com/1/0/28052/825868/skol_03_o.jpg" data-mid="3929691" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/825868/skol_04_800.jpg" width="800" height="1464" width_o="800" height_o="1464" src_o="http://payload.cargocollective.com/1/0/28052/825868/skol_04_o.jpg" data-mid="3929696" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/825868/skol_05_800.jpg" width="800" height="290" width_o="800" height_o="290" src_o="http://payload.cargocollective.com/1/0/28052/825868/skol_05_o.jpg" data-mid="3929697" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ F/NAZCA - SAATCHI & SAATCHI - SKOL Creative Director: Fábio Simões Online Copywriter: Clauber Volinsky Online Art Director: Marcelo Mariano “Jesus” Developer: Double Left Photographer: Bruno Rondinelli ________________________________________________________________________________________________________________________________________________ http://www.marcelojesus.com/INTEL-MUSIC http://www.marcelojesus.com/following/marcelojesus.com/INTEL-MUSIC Wed, 01 Dec 2010 19:43:48 +0000 MARCELO::JESUS 824487 We had two totaly different targets in this campaign. One was the regular guy that doesn't know anything about processors and just wants the better technology possible. And the other was the geeks who understand a lot about technology and are very picky about it. Based on it, the idea was to create a funny way to prove the real power of the Intel Core i5 and to convince both about it. Using augmented reality we developed paper instruments which could be played in a website. These instruments were published in Rolling Stones magazine, sent to bloggers and famous Brazilian musicians, and were available to download on the website. The result was great. So many posts in blogs, a lot of videos recorded and the invitation to amplify the project to all the Latin America. _________________________________________________________________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica00c_800.jpg" width="800" height="602" width_o="800" height_o="602" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica00c_o.jpg" data-mid="6668927" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica00d_800.jpg" width="800" height="586" width_o="800" height_o="586" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica00d_o.jpg" data-mid="6668928" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica08_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica08_o.jpg" data-mid="5721161" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica01_6_800.jpg" width="800" height="555" width_o="800" height_o="555" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica01_6_o.jpg" data-mid="5759169" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica02b_800.jpg" width="800" height="554" width_o="800" height_o="554" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica02b_o.jpg" data-mid="5758685" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica03b_800.jpg" width="800" height="554" width_o="800" height_o="554" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica03b_o.jpg" data-mid="5758688" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica10_800.jpg" width="800" height="563" width_o="800" height_o="563" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica10_o.jpg" data-mid="6668932" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica11_800.jpg" width="800" height="563" width_o="800" height_o="563" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica11_o.jpg" data-mid="6668933" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica14_800.jpg" width="800" height="563" width_o="800" height_o="563" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica14_o.jpg" data-mid="6668939" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica06_800.jpg" width="800" height="555" width_o="800" height_o="555" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica06_o.jpg" data-mid="5758614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/824487/intel_musica07b_800.jpg" width="800" height="536" width_o="800" height_o="536" src_o="http://payload.cargocollective.com/1/0/28052/824487/intel_musica07b_o.jpg" data-mid="5758690" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ AWARDS Site of the Day : The FWA Merit : One Show Interactive 2011 Finalist : Wave Festival 2011 ________________________________________________________________________________________________________________________________________________ DM9DDB - INTEL Creative Directors: Sergio Valente, Moacyr Netto, Rodrigo Almeida and Renata Florio Copywriter: Edson Oda Art Directors: Marcelo Jesus Dias, Rodrigo Bombana and Marcelo Fernandes Producer: DoubleLeft Audio: Argila Produções Musicais Ilustrattion and Design: Quad Studio e Sergio Filho ________________________________________________________________________________________________________________________________________________ http://www.marcelojesus.com/ENDLESS-SUNRISE http://www.marcelojesus.com/following/marcelojesus.com/ENDLESS-SUNRISE Tue, 09 Nov 2010 22:44:28 +0000 MARCELO::JESUS 769043 Sundown is a Johnsons & Johnsons sunblock that leads the market in Brazil. After years showing the sun as an enemy, the brand needed to get closer to its customers. The starting point? Researches have shown that the human body awakes chemically better when exposed to the first rays of the Sun, preparing itself for the day. Those who have seen a beatiful sunrise know how invigorating it can be. But they also know it is a difficult experience because it only last 35 minutes and we must get up really early. To democratize this sensorial experience, we created a screensaver and a website that, during the whole day, shows the sun rising all over the world, always at the exact time it reaches each place. All photographs were sent by Flick’r users. ________________________________________________________________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/0/28052/769043/sundow_01a_800.jpg" width="800" height="484" width_o="800" height_o="484" src_o="http://payload.cargocollective.com/1/0/28052/769043/sundow_01a_o.jpg" data-mid="4472291" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/769043/sundow_02a_800.jpg" width="800" height="484" width_o="800" height_o="484" src_o="http://payload.cargocollective.com/1/0/28052/769043/sundow_02a_o.jpg" data-mid="4472296" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/769043/sundow_03a_800.jpg" width="800" height="484" width_o="800" height_o="484" src_o="http://payload.cargocollective.com/1/0/28052/769043/sundow_03a_o.jpg" data-mid="4472304" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/769043/sundow_04a_800.jpg" width="800" height="484" width_o="800" height_o="484" src_o="http://payload.cargocollective.com/1/0/28052/769043/sundow_04a_o.jpg" data-mid="4472312" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28052/769043/sundow_05a_800.jpg" width="800" height="484" width_o="800" height_o="484" src_o="http://payload.cargocollective.com/1/0/28052/769043/sundow_05a_o.jpg" data-mid="4472315" border="0" align="left"/> ________________________________________________________________________________________________________________________________________________ AWARDS Short List : Cannes Lions 2009 / Bronze : El Ojo 2009 ________________________________________________________________________________________________________________________________________________ DM9DDB - SUNDOWN Creative Directors: Moacyr Netto, Pedro Gravena, Sergio Valente, Rodolfo Sampaio and Julio Andery Copywriter: Moacyr Netto. Art Directors: Marcelo Mariano “Jesus” and Pedro Gravena Art Assistant: Leo Ehrlich Programmer: Savoir Tecnologia Team ________________________________________________________________________________________________________________________________________________